The main purpose of having a website is to attract attention. Once you’ve done this, you can advertise your services, sell your products, and inform your audience, the sky’s the limit really. So in world where the online environment is so vital, having a top notch website is critical. We’ve put together some sure-fire ways to ensure that your website is tip top (and your traffic is sky high). Here you go:
- Research the keywords that are relevant to your company and use them in text in your website design
- Keep It Simple – the use of too many graphics created in Java or Flash actually cause lower SEO rankings and less website traffic
- Have strong Meta Tags. Use different keywords in the title and the description meta tag on each page
- Have important keywords at the top of pages as headings.
- Your most important page and keywords should be on the first page of a website.
- Don’t have pages that re-direct your viewers to another website – you lose your audience this way.
- Limit your use of services that automatically submits your URL to the top 10 search engines.
- Spell check all content
- Compress HTML code.
- If your website has been indexed, review and improve any pages that aren’t getting high rankings on keywords.
- Make a change to your website every three months. It can be a small change. Search engines just like to see dynamic websites.
- Don’t have popup windows. They are so annoying.
- Take note of colour combinations in the layout, particularly what colour font is being used on what colour background. Some combinations are really difficult to read.
- Make sure the font size is big enough (and easy enough) to read. Include some space between the lines of text.
- Don’t cover your website in advertisements. No one is interested. No one cares. And they take far too long to load.
- Make sure that every page on your website has some interesting content. If it doesn’t, get some happening now.
- Make the navigation easy. People should be able to find content easily. It should be logical.
- Minimise scrolling and clicking.
- Include a link to the homepage, a menu and a link to your contact details on every page.
- Don’t underline text if it isn’t a hyperlink.
- Keep your pages short in length; somewhere between 250 and 1,000 is your best bet. Use concise paragraphs.